About Portfolio Creative

Strategy first. Craft

always.

Portfolio Creative is a strategic design studio operating across Africa and Asia. Founded by art director Masoabi Sefojane, we partner with ambitious brands, among them Stellenbosch FC, SASOL, FIFA, Rexona and Unilever, to build brand identities, visual systems and sports design, grounded in strategy and executed with precision.

We're not here to make things that only look good. Good design has a job to do, it should make people feel something, remember you, and trust you. That belief shapes everything we make, from a single logo to a global campaign.

Our work spans across continents, and that range keeps us sharp. We design for different cultures, markets and audiences, and we bring that perspective to every brief.

We're a close, multidisciplinary team, designers, strategists and storytellers who work shoulder to shoulder with each client. Whether you're starting something new or rebuilding an established brand, we shape work that reflects who you really are.

Explore our work →